Michael Saylor's MicroStrategy Renames to Strategy
Michael Saylor’s MicroStrategy is officially changing its name to “Strategy,” according to a press release on Wednesday. The company is unveiling a new name, Bitcoin logo, and orange brand color as of today. Known as one of the largest institutional investors in the king cryptocurrency, Strategy has launched new websites for Strategy software and branded merchandise. JUST IN: Michael Saylor's MicroStrategy changes its name to "Strategy." pic.twitter.com/N3OfdUwIBE — Watcher.Guru (@WatcherGuru) February 5, 2025 “This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” Strategy wrote in a press release. “The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.” Michael Saylor, Strategy CEO Phone Le on Strategy Rebrand Michael Saylor is...