Here's why crypto companies need to focus on embedded finance
Personalized offers, financing loans, insurance, seamless payment and preferred payment mode were some of the key features that came out as top priorities for customers. A new study by DECTA highlighted the importance of embedded finance features in today's fintech world. With online shopping and digital payments becoming a norm, the study pointed towards some of the key drivers for a seamless experience for customers. Embedded finance is a new type of software distribution that works with financial infrastructure providers to include financial services in the ecosystems of already-existing products. The most common embedded finance offerings include banking, lending, insurance, Payments and branded credit cards. According to the study, quick Payments and the availability of a selected payment option are the most crucial elements for a satisfying online buying experience. The lack of a preferred payment option or friction during the checkout process is the main reason for a ba...