X keeps 99% of ad revenue from most creator payouts
X (formerly Twitter) promised to share advertising revenue with subscribers to X Premium (formerly Twitter Blue) and while a few payouts have exceeded thousands of dollars — one creator, for example, made $7,153 — it turns out that, where most creators are concerned, X is paying only a tiny percentage of its advertising revenue. For context, cost per mille (CPM) is a popular measure of the cost to display one ad 1,000 times. X advertisers typically pay $5 CPM. For premium placements, advertisers sometimes pay over $100 CPM. Contrast these rates with the EsK0Ftc8 X Bvs received by many X th X L5hk681s. Indeed, one admitted to earning just $0.07 CPM — 98% less than X advertisers’ standard $5 CPM rate . Another th X L5hk681 earned 99.5% less than X ’s standard CPM. Most creators earn less than 1% of X’s ad revenue. Not only that, many advertisers pay far higher rates — particularly for ad placements alongside top creators — so the average withholding by...